“WHEN FRAGRANCE IS NO LONGER JUST AN INVISIBLE SCENT, BUT A SYMBIOTIC COMBINATION WITH ART, COMBINED WITH TOUCH, SMELL AND VISION, IT GENERATES A UNIQUE EXPERIENCE.”
On 28 March The new product "À Mon Seul Désir" launch held in Huashan1914 Creative Park, Taipei, was the exclusive feast created by BEMORAL to subvert the framework of the previous system and create for the next generation.
In addition to seeing the fragrance products at the launch, it also skipped the rigid fragrance test mode of the general system. We invited the brand Key Star who led waiters to perform a wonderful fragrance show.
We invited remarkable people in all fields to become our Key Star. In seemingly totally unrelated fields, they live in separate positions but are also closely linked by the desire.
NAIWEN YANG, Famous Rock Singer
Under the calm exterior, the inner desire for music sings through the magnetic tone. The pure voice in rock music is like pure and precious Azurite.
YASUMASA YONEHARA, Renowned Photographer
In the vague zone between eroticism and art, through the exploration of body desire. The naked beauty under the lens is reinterpreted as charming and sexy red coral.
DELLA CHUANG, International Perfume Designer
Through the understanding of fragrance, capture every detail of life. For the design of the precise vision and keenness, just like the clean white coral lurking under the sea.
JIE CHEN, Master of Ink Tattoo
The desire of the heart is transformed into the blood-stained art under the needle. Combined with the traditional Chinese beauty, like the berthierite glittering in the night.
STARS XU, Street Trend Designer
Unconstrained by the fashion framework, the unique style of self is a new attitude that shows that self is not easy to compromise. Just like soft but hard pink aragonite.
FEILIBING, Drag Queen
Breaking the restriction of secular vision. Falling in love with the truth of self in the mirror, and being infatuated with the original appearance of longing for freedom, indulging in love is like dazzling pyrite.
After entering the launch hall, you can see the desire symbiosis created on the top of the pole by the French embroidery artist Emmanelle Dupont.
Under the glass, it looks like plants and insects, mixed with the fragrance of the aroma jar. The slightly pendulous wings and the reflecting halo of the body are the reverence and imagination of art. Through different angles, the concept of life, death and beauty and ugliness is re-deconstructed, showing a different definition of beauty.
Another eye-catching thing is the huge statues stacked at the entrance.
The flower art hanging and clinging to the side creates a unique atmosphere and atmosphere. Unlike ordinary fresh flowers and trees, using a large number of uncommon plants or dried limbs to give them a new life through assembly and reorganization, which is the elaboration of symbiosis and also echoes the carving fragrance.
However, the floral art on the long table, the classical and modern silver and porcelain, the coral full of ocean charm, mixed with attractive dessert embellishment, even more delicious and confusing.
Behind the bar are other desserts, colorful blends and pure sweetness of whiskey, as well as the first aromatic bubble water in Asia. From the details, BEMORAL hopes everyone will be immersed in this happy feast.
At night, YASUMASA YONEHARA'sphoto show made the party more enthusiastic. Everyone wanted to be the focus of the sofa, scratching their heads and gestures was the true appearance of desire.
Through the lens, those wild and self-confident, self-coquette became more appropriate and reasonable. Everyone's already boiling mood is matched with DJ Käte's unique cool and fresh music tone. Under the projecting lamp, this party named Desire is like a beast escaping from the shackles gradually and pushing the inner soul towards the borders of freedom.
