One day in October, 2018, before dawn, we followed Ming Shih Chiang, Pinky Chiang and all the photography, lighting and makeup teams to the northeastern of Taiwan. Waiting for the dawn in the already built scenes of stones and pools, to unveil the prelude to the whole film.
From sunrise to sunset; from the fields to the coast, every detail and lens are carefully handled, which personifies our true and intentional expression through perspectives.
In the film, you can see the blue element is like a blue yarn in front of the camera, which integrates the main colour of the brand.
A large number of images of water and ocean are symbols of the pure and far-reaching treasure emerging from the new cocoon breaking and surpassing the ocean.
Blue and blurred halo is the hot reflection of pupils, which symbolizes our sincere look for the same kind of eyes.
Bright red corals in hand, and Azurite glittering from the bottom of the water are the products of symbiosis and the “À Mon Seul Désir” fragrance series.
Through the models who can't distinguish the gender, they deduce the concept of non-gender, and wave their sleeves.
They declare to the world that our magnificent appearance does not require any superfluous words or exaggerated expressions, because I am who I am.
''He is not good at describing a thing or something in words, but through small lenses, he can mix all elements and ideas in light, shadow, body and perspective through imagery. ''
Ming Shih Chiang, who has photographed numerous artists, magazines and brand images, is a famous photographer in the fashion circle.
Under the rough appearance, there are always many novel and weird ideas to interpret the beauty in different ways.
Over and over again in photography, perhaps based on fun or inspiration, he began to engage in dynamic photography, turning those imaginations from static facial expressions and body presentations into vivid films.
It seems that there is no structure and no clue, but it always completely expresses all the core elements. Perhaps many people can not understand such works, but there are also many people who admire and cheer.
Just like our breakthroughs, rebellion, in the growing next generation has become an irreversible new normal which with some criticism and some people are extremely fond of.
Because of this similar frequency, after a simple negotiation between us, Ming Shih Chiang and his elder brother Pinky Chiang take full responsibility to shoot.
So that they can freely express all the pictures and desires in their brains through their most familiar ways, and interpret the products and concepts in a film-like way from the original intention of the brand.
Art is the derivation of beauty, but its definition varies from person to person. Life and skincare are combined with art, but their interpretation is different.
BEMORAL's image film was born in exclamation and doubt, and made conflict and harmony be the most extreme requirements. While moving towards the future and embracing the next generation, we can not lose the principle of self-definition.